Book contents list

Chapter 1: Introduction

    Who the book is for. Why content licensing is important.

Chapter 2: Brief history of content licensing

    Content licensing can trace its origins back to syndication of news and magazine articles. Digital licensing took place from the 1960s with large-scale commercial databases. Then came the relatively brief era of CD-ROM, which changed the licensing market substantially. Today, most content licensing is online.

Chapter 3: The licensing process, from start to finish

    There are seven stages involved in any content licensing. But what order should they be in?
      Create the content.
      Identify a market.
      Complete the licensing deal.
      Capture or convert the data.
      Clear permissions.
      Deliver the content.
      Access and use the content.

Chapter 4: Media for licensing

    Content licensing includes most areas of publishing, including journals, databases, magazines, maps, images, video and audio are all widely licensed, as well as books. In addition, there is a wide variety of media where content appears, including e-book readers, mobile devices, as well as PCs and TV screens.

Chapter 5: Business models for content licensing

    How much should you charge for your content? Does it make sense to provide content free of charge? What are consortia and how do they work?

Chapter 6: Converting, hosting, and access management

    What format should the conten be in? How should it be captured, and who should do the digitization? The advantages and disadvantages of aggregators.

Chapter 7: Aggregators in detail

    Aggregators range from specialist niche subject collections to vast financial and legal information providers. What are the differences between them?

Chapter 8: How content is searched for and (hopefully) retrieved

    There is little point in licensing content unless that content can be retrieved easily - not just finding the resource, but finding the right word or image in the resource. How common search engines work, and how they can be configured.

Chapter 9: Copyright, royalties, and contracts

    What to look for in a contract. Types of contract. Alternatives to contracts. Primary and subsidiary rights. Creative Commons licences.

Chapter 10: Under the hood: the technology of licensing

    A guide to the standards and systems used in digital delivery, including XML, Unicode, RSS feeds, ONIX, Podcasting. Tracking usage and plagiarism.

Chapter 11: New developments in content licensing; recommendations

    Free versus paid content. Disintermediation. Finding new markets for licensing. Updating licensed content. Enhanced linking.
    - Recommendations for content licensing:
    - Recommendations for publishers
    - Recommendations for information professionals
    - Recommendations for aggregators and platform providers
    - Recommendations for anyone involved in content licensing