SEO: pitfalls for the unwary

I received an email today suggesting that my website SEO could be improved. I'm not the only one to get such an email. Is what they say correct?

In a word, no. The email (from a company called SiteWizard) actually refers to the website of a voluntary association I am involved with. The association website is not intended to appear high up in Google searches, so the idea of improving findability seems a bit pointless. As a voluntary association, UKeiG wouldn't have the money to pay the services SiteWizard are offering (the cheapest price offered on their site is £399.95 to set it up, then a minimum of £149.95 per month). So the offer is dubious. Moreover, they offer to send you an "official Google SEO guide" - which, on searching, seems not to exist.

Not every website is engaged in a frantic struggle to appear at the top of every Google search, and it is very casual marketing indeed to propose to not-for-profit sites the same SEO techniques that might apply to (say) an online retailer. My feeling is that a company that takes so little interest in the companies they are emailing is unlikely to suggest a solution appropriate for the website (even if the price were acceptable). Even if improvements could be made to this website, in other words, I wouldn't trust them, on the basis of this email, to make a sensible recommendation.